The nineteenth edition of the greatest sports tournament on the planet gets underway today in South Africa! It’s the first time the World Cup has been held on that continent, and for the next four weeks all eyes will be on the world’s finest soccer talents as they jostle on the world stage for football’s biggest prize. It may have garnered slightly less media interest, but the inaugural Vino World Cup taking place simultaneously here on East 27th Street promises to be a no less riveting event!

Some of the top teams competing this summer — including hosts South Africa and holders Italy — are also some of the world’s best winemaking nations. Many of these come face-to-face in the early stages — the results of these games could translate to big savings! We’ll be hooting our virtual vuvuzela on Twitter: follow us for more details and match updates!